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Technology

NANJEE IP GEOLOCATION

Nanjee provides the answer in our dynamic world with our advanced Street-Level IP geolocation technology.

Nanjee obtains data from host-independent and 3rd party-independent active network measurement and delivers hyper local IP geolocation results approximately 50 times more precise than those currently available.

We allow our clients to maximize the opportunity and minimize the risk of our on demand online world.

SAMPLE CASE STUDY: Online Advertising – Mobile Users

In the USA there are more than 330 million mobile phone users of which nearly 60% are smart phones. Consequently, the world of media campaigns is changing at an accelerating rate as advertisers, retailers and publishers are battling for the most cost effective method to reach these potential buyers.

Due to personal privacy, service provider data charges and battery-life issues many mobile device users do not fully opt-in to GPS tracking. This limits the ability of location based marketers to deliver targeted advertisements and promotions. Nanjee technology helps overcome this obstacle by allowing these marketers to target mobile users by location as they increasingly use third source Wi-Fi connections which have grown 700% in the USA from 2013 to 2014 while 80-90% of all mobile traffic goes through WI-FI connections.

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